"Your brand is a gateway to your true work." - Dave Buck
Branding is the face of your company. It is what the world will first see and the voice that will make the market notice. Branding is one of the most effective tools to create a loyal customer group and a strong foundation for the product you are bringing to the world.
As a designer, my job is to take your idea and bring it to life visually. I can help you understand the principles on what makes good designs and create the best brand for you. With input from the owner, best practices, and design theory we can create a strong brand that will engage end-users and elevate your product to heights never seen.
YOUNIQUE
Here are some examples of current work I have lead strategy and execution. Click on the products for more information.
I am currently the Director of Art and User Experience Research for Younique. Here are some campaigns I have lead on strategy and execution.
NU SKIN
Here is a small cross section of branding work I have done.
I have had the privilege to work as the Creative Lead for the Americas Region at Nu Skin for the last decade. I have been able to lead the creation needs for product launches, Events, Digital Transformations, all focusing on B2B and B2C needs.
Nu Skin Campaigns and Videos
-
Seasons of Giving, Nu Skin 2021
Covid destroyed our holiday feelings for the last couple of years. I decided we needed a campaign that would bring our internal creative teams together as well as bring back the spark of the holidays we had as children.
-
Best Beauty Device System
Nu Skin has the best Beauty Device System Brand in the world. So we decided to make some fun videos to promote these amazing products.
-
Spring 2021 Success Trip
Covid trapped us in our houses for a while. We had capitalized on that and bring some fun back to our lives.
Photography
-
BB Foundation
I was tasked to lead a photo shoot to create more diversity to show off our different shades. We had an awesome time creating new assets hand improving our overall brand.
-
Sunright Instaglow
Sunright product line needed an updated look for our 2021 summer campaign. I lead everything from model search, budget, creation and direction.
-
New Model shoots Powerlips/Lumispa
We were asked by our field to bring more diversity to our model shoots. We focused on two main Product lines, Powerlips and Lumispa to help bring more marketing assets to our affiliate social-centered teams.
CLIENT WORK
While working at Nu Skin I also like to help small businesses with their branding. I have worked with production studios, restaurants, and tech companies to name a few. I love to be a design advocate and help bring their ideas to life. Each company has a different problem they are trying to solve. The principles of design stay the same and are beneficial to any company.
